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The idea is that this neutral ranking method can provide more accurate results than other methods, such as the simple win-loss record. For example, the Power Rank method ranks New England in third place in the NFL (behind New Orleans and Indianapolis); while these top two teams both have 12-0 records, New England's record is 7-5. In contrast, Jacksonville, which also has a 7-5 record, is ranked 20th of 32 teams.To determine these rankings, the Power Rank algorithm is based on the concept of a network, where the nodes are the teams and the links between nodes are defined by games played between those teams. When two teams play each other, a number is assigned to the link (arrow) between those teams, based on the score and location of the game. The number is an estimate of the probability that the team at the head of the arrow beats the team at the tail on a future neutral site. A larger margin of victory implies a higher number on the edge from loser to winner. (There are two arrows between each pair of teams, with the arrows pointing in opposite directions, and the numbers on each arrow add up to 1.00, or 100%).
Before coming up with even the most rudimentary logo design ideas, any designer tackling a sports design project needs to have a full understanding of the planned applications. If the design is to be used to represent a consumer focused, sales related company = sporting goods for example - then we can generally stick to the usual design rules and applications in typical corporate logo projects. However, if the design is to be used to represent an actual sports team, then we need to approach the project from a different angle. Sports team logos need to invoke fan enthusiasm and loyalty, as well as be technically practical for application on the usual Hockey team logoteam paraphernalia - team jerseys and the like. A solid knowledge of file formats is a prerequisite.
Sport logos need to be adaptable for marketing and advertising applications. Sponsorship and advertising deals mean that these kind of identities are among the most heavily used types of logos in the industry. Sports teams are particularly fond of cartoon and mascot themed designs, but designers are sometimes limited in the scope of technical approaches they can take - sports team logos need to reproduce on a wide range of materials, some of which are not too forgiving with technically complex designs. Embroidery for example, is one such limiting application. Sports teams using characters as part of their logo also have to keep an eye on originality - there's only so many ways a designer can render a specific character, and it's highly likely that a similar character exists out there somewhere (here's a few ways to make sure you're designing an original logo). There have been a spate of recent copyright and trademark disputes where various sports teams have duked it out over ducks, sharks and bulldogs they claim are being used unfairly by someone else. The Design Copycats of the sports world.
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